May 25th, 2009

Become Your Neighborhood’s Newsletter

Written by Janet Gifford

With the advent of blogging, you now have a perfect opportunity to showcase your expertise in the market you serve–as well as expand your network of clients and friends–by writing about what you know.

What to write, you ask? Well, many agents who have become very successful bloggers write about their communities. Eve Leonard and Sarah Sydor on Bainbridge are great examples. They want to share Bainbridge with others by showcasing the wonderful people and amenities that make Bainbridge a very cool place to live. Along the way, they’ll likely pick up buyers and sellers.

Jamie Yantis, a terrific Windermere agent in Mount Vernon, WA, has worked in the Skagit Highlands development for several years. She’s taken the blogging idea and created an online community newsletter just for Skagit Highlands. Neighbors can learn about upcoming events, get information from the HOA Board, or even post that they’ve lost their dog or misplaced a jacket at the community park.  She’s taken the community newsletter idea and created an online, interactive version.  How clever is that?

Other agents I know write about market statistics in their community or neighborhood. What’s happening right now and what they see happening for the rest of the summer. Great information that increases their exposure as the expert in their market.

You don’t have to write a lot at any one time…most readers don’t like long posts anyway. And you can find all sorts of content if you just look around, read your local newspaper, keep track of upcoming events, and talk about why you love living where you live. It’s that simple.

If you want a great tool to get started, and you like the platform you see here, talk to the folks at Rahmn.com. They’ve created a very effective, yet simple and cost effective, way for you to reach out via blogging.

 

  

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