November 18th, 2008
Real Estate Marketing, Windermere Style
Many years ago when I was a brand new Windermere agent, I had to learn real estate marketing on the fly. I didn’t have the time, nor the funds, to learn from experts or hire it done. I just watched what others did and then tried to make my version 3 times better. Some things worked; some didn’t. When I had a little dollar-cushion under me, I started taking classes and attending seminars. And I learned a lot. But what I found most intriuging was that every time I learned something new, if I would just take it a step further and create a system that was quick and easy to manage, my results nearly always worked.
After 14 years in the real estate industry, from my beginnings as an agent, to a marketing specialist for Windermere Services, to Windermere’s Director of Education, and now back into the marketing arena, I’ve learned even more. There are smart ways to do things and an enormous number of ways to waste time and money. I want agents to be smart about where they put their efforts. I want them to have professional marketing materials, a terrific web site, and a brand that reflects their personality. I also want them to take advantage of the Windermere brand and what that can bring to their business success.
Stop by often–I have lots to talk about and lots of ideas. And I have a group of really talented friends in the biz who all want to help you be successful. Tell us what you need and let us create some cool tools for you.


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