Your Sphere Is Your Business

The other day I met with several agents that I work with on a regular basis. Topic of discussion: “What will you concentrate on for 2009 to bring you business?”

To the letter, each one said that in tracking their 2008 business they realized nearly 90% came from referrals. Referrals from current clients, past clients and friends. Oh, and friends of friends. When I asked what their business model looked like for 2009, they came up with this list (in no particular order, and not unanimous)

1. Increase my personal contact with my sphere. I forget how important they are.
2. Spend less time and energy chasing new business.
3. Spend more time qualifying the new business I am willing to take so that they become clients, not just ‘possible prospects’.
4. People are attending open houses less and less, as visual access via the Internet expands. Spend less time holding open houses unless it’s a house that will drive a lot of traffic my way, whether it’s buyers or other potential sellers.
5. Spend more time fostering a great Web presence.
6. Drive more traffic my way via my website(s).
7. Get my systems in place and streamlined so I stop wasting time.
8. Create templates for all my presentations so that I can just add a bit of data and go. No more spending hours recreating the wheel every time, or not having the professional looking materials I need.

So, that’s a pretty good list if you ask me. Think about what you’d add to your list and then get going. The longer you put it off, the less business you’re going to have this year.

  

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